Joseph Deighton Gibson also known as Jockey Jack and later Jack the Rapper worked for the first Black-owned radio station WERD in Atlanta where he took on the name Jockey Jack. He was a broadcasting pioneer he later became the program director highlighting with a focus on highlighting civil rights issues. He also started Jack the Rapper’s Family Affair Convention in 1977 which was a well-known annual convention that originally started for individuals in broadcasting but became an attraction for professionals all around the music industry until the late 1990s.